Candid feedback from organisations we've worked with

"We came to Thoughtform with a genuinely messy problem — years of client feedback in mixed Cantonese and English, unstructured, no consistent format. I expected them to either oversell what AI could do or struggle with the bilingual aspect. They did neither. The discovery session was thorough, they were upfront about what was tractable, and the tool they delivered has genuinely changed how our client services team operates."

"The AI Literacy Program was well-pitched for our team's level. We had a mix of people — some quite tech-comfortable, others who'd been quietly anxious about AI tools appearing in their workflow. Ada managed the room well, kept things grounded, and the materials actually reflected how our industry works rather than generic examples. The fourth session on workflow integration was particularly practical. My only note is that we could have used more time on the ethics session."

"We engaged Thoughtform for the decision support dashboard after a colleague recommended them. What stood out was that they were willing to tell us at the scoping stage that one of the things we'd asked for wasn't realistic with our current data. That kind of honesty is rare. We adjusted the scope, and the delivered tool has been used in our weekly planning meetings without fail for the past two months."

"Our legal team processes a significant volume of contract language and we'd been exploring ways to automate some of the categorisation work. Thoughtform spent time understanding the specific clauses we cared about, built a prototype we could test with real cases, and refined it through two rounds of feedback. The documentation they provided means our IT team can actually maintain it going forward. We've already engaged them for a second project."

"We did the Literacy Program as preparation before rolling out an AI tool company-wide. It helped our staff approach the new tool with context rather than anxiety. I'd say the program worked as intended — people were more willing to engage with the tool because they had a sense of what it was doing and where its limits were. The calibration between business-relevant examples and technical concepts was about right for a non-technical audience."

"The thing I appreciated most was that Rachel spent our very first call asking questions rather than presenting slides. By the time we agreed on scope, I felt like they understood our situation. The NLP solution they built categorises our incoming patient feedback in a way that would have taken our team several hours a week. That time is now spent acting on the feedback rather than sorting it. It was worth every dollar."